Types of Sales Promotions

1. Sampling
According to the Business Owner website, 51 percent of customers purchased a product they generally would not have purchased when given a free sample. Samples are generally used in shopping stores to introduce a new food product. A demo is one more form of sampling when a product or service is confirmed during actual use. A small company owner such as a home enhancement contractor could work with a nearby hardware store to demonstrate a home improvement project.

2. Coupons
Coupons can be used as a way to bring in new customers or to create customer loyalty. Mail coupons to targeted houses as an incentive for someone to shop at your store or buy your product. You can also place them on items on your store shelves to offer customers with an instant savings at the cash register. The second method motivates customers to keep coming back to your business...............read more at>>>Types of Sales Promotions