The first two questions require your team to set priorities and the last two require that you assess the organization’s ability to focus on those priorities by choosing meaningful efficiency measurements.
1. Who is your primary customer?
It always comes around to identifying the customer, does it not? Identifying the natural customers for your products and services is the ultimate make-or-break knowing for all business entities, whether one makes a few hundred dollars during winter by shoveling snow from front stairs and driveways, or a few million dollars from running a worldwide corporation. Only when the ideal customers have been recognized is it possible to develop a marketing strategy that is a guide for resource allocation (e.g., equipment or PR campaigns), sales circulation channels, product positioning and branding strategies, pricing, creation of a sales pitch, the networking strategy and so on....................................How Successful Is Your Business Strategy?
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