Snapchat is all over in the news for refusing a 3 billion USD offer from rival social network Facebook. Since then there are numerous public spat between the Facebook management and Snapchat management.So what is it that is driving Facebook to buy Snapchat?
Snapchat is cool – It is one of the most widely perceived cool apps in the world. It is growing at neck breaking pace and reached 50 million active users before any of the other startup social media programs. The application is most loved by the youngsters who unlike the previous generation understand that whatever you leave on the internet it remains there forever.
It is totally engrossing — If you are using it then you are completely in it. Unlike the other social media network it has taken the generation’s question “Have I missed something important” to the next level. It is absolutely engrossing, seriously personal and to a great extent really private. This intimacy is the factor that is driving its growth because teenagers like the previous generations able to keep their friend circle closed rather than an open one such as Facebook and Google+.
Marketers’ Dream
Snapchat is a marketer’s dream in the modern day media environment where every one of us is bombarded with more than 100 advertising a day across all platforms. Snapchat provides a tool that is seriously private. What it provides is 100% user attention and participation. The user has to keep the thumb on screen to keep the message rolling.
Even though Snapchat has resisted advertising so far it can be safely assumed that once it reaches a certain scale, it will be more receptive to it. That will provide a definitely new metric to the advertisers – Active user engagement level.................read more at>>>>>>>>>Marketing Possibilities of Snapchat
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